Bhayander’s Mucchstac: In 2017, two young Bhayander boys — Vishal Lohia and Ronak Bagadia — decided to build something meaningful. They didn’t come from big corporates or rich business families. Just a dream, a problem to solve, and ₹3 lakh in savings.
Back then, men’s grooming in India was barely a category. If you had a beard or mustache, there were hardly any products made just for you. Vishal and Ronak saw that gap, and instead of waiting for someone else to fix it, they decided to fix it themselves.
That’s how Mucchstac was born.
One breakout product changed everything
The brand struggled like every startup… until one product changed the game — a face wash specially made for men with beards and mustaches.
Sales didn’t explode overnight. But reviews started coming in… one customer after another… and before they knew it, face wash became 90% of their revenue.
Instead of trying 100 things, they doubled down on one thing that worked.
No big ads.
No celebrity endorsements.
Just micro-influencers, smart digital marketing, and real product value.
And the craziest part?
They never raised funding.
Not even once.
Every rupee they earned went back into the business — year after year.
The numbers speak for the journey – Bhayander’s Mucchstac
By 2025, Mucchstac was on track to hit:
- ₹80 crore revenue
- ₹30 crore EBITDA
All this from a company that started with just ₹3 lakh.
From a small startup in Bhayander to becoming one of India’s top men’s face wash brands online — the journey was nothing short of remarkable.
And then came the game-changing moment
On 10 November 2025, Godrej Consumer Products — one of India’s biggest FMCG giants — acquired Mucchstac for ₹450 crore, fully in cash.
The acquisition happened in two phases:
- ₹289 crore upfront
- The rest in the next year
But the best part?
Vishal and Ronak will continue to run Mucchstac, now with Godrej’s power behind them. Their baby doesn’t end — it levels up.
Why Godrej wanted them
Because Mucchstac wasn’t just profitable…
It understood the new Indian consumer — young, digital, and confident.
It grew fast without burning money.
And it proved that product-market fit matters more than funding.
What founders and dreamers can learn
💡 Find a niche — and own it
💡 Scale what works instead of chasing trends
💡 Profitable does NOT mean small
💡 Money is not the first solution — product is
💡 Even a bootstrapped startup can create a ₹450 crore exit
What founders and dreamers can learn
💡 Find a niche — and own it
💡 Scale what works instead of chasing trends
💡 Profitable does NOT mean small
💡 Money is not the first solution — product is
💡 Even a bootstrapped startup can create a ₹450 crore exit
Two young founders started with ₹3 lakh and belief.
Eight years later, they walked away with ₹450 crore and legacy.
Not luck.
Not overnight success.
Just focus, discipline, and knowing your customer better than competitors ever did.
That’s Mucchstac.
A Bhayander brand that showed the whole of India how far conviction can go.
Founder Social Media –
Vishal Lohia – Link
Ronak Bagadia – Link