Apple held its much-anticipated “Awe Dropping” Event on September 9, 2025. The company introduced several exciting products, with the iPhone 17 Pro Max stealing the spotlight. Alongside, Apple also launched the iPhone 17 series, Apple Watch Series 11, AirPods Pro 3, and the latest iOS 26 update.

1. Powerful Camera Upgrade
Apple has taken photography to the next level with the iPhone 17 Pro Max.
- All three rear cameras are now 48MP.
- The telephoto lens offers 8x optical zoom, delivering sharper and more detailed close-up shots.
This makes the device a strong choice for professional photographers and content creators.
2. A19 Pro Chipset for Blazing Performance
The iPhone 17 Pro Max runs on the new A19 Pro chipset, built on the 3nm process.
- This ensures lightning-fast performance, efficient multitasking, and smooth gaming.
- It’s Apple’s most powerful processor yet, making the iPhone 17 Pro Max one of the fastest smartphones in the world.
3. Bigger Battery & Advanced Cooling
Apple has finally given users what they have been asking for—a massive 5000mAh battery.
- It promises the longest-ever battery life on an iPhone.
- The phone also comes with a vapor chamber cooling system, preventing overheating during heavy use.
4. Stunning Design & Display
The iPhone 17 Pro Max features a premium aluminum and glass design, making it durable yet lightweight.
- It sports a 6.9-inch Super Retina XDR display.
- With 120Hz ProMotion refresh rate, users get a buttery-smooth scrolling and gaming experience.
5. Massive Storage Options
For the first time, Apple has introduced a 2TB storage option in the iPhone lineup.
- This makes the device ideal for creators who shoot high-resolution videos or store large files.
Other Announcements at the Event
iPhone 17 Series
Apple introduced four new iPhone models:
- iPhone 17
- iPhone 17 Air
- iPhone 17 Pro
- iPhone 17 Pro Max
The new iPhone 17 Air is the slimmest iPhone ever, replacing the older Plus model.
Apple Watch Series 11 & Ultra 3
Apple launched the Apple Watch Series 11 and Apple Watch Ultra 3, focusing on:
- Advanced health tracking features
- Improved connectivity and battery performance
AirPods Pro 3
The third-generation AirPods Pro 3 bring:
- Enhanced noise cancellation
- Longer battery life
- The latest H3 chip for better sound quality and performance
iOS 26 with Apple Intelligence
Apple also introduced iOS 26, packed with new AI-powered features under Apple Intelligence.
- These features are designed to make the iPhone smarter and more personalized for users.
Conclusion
The Awe Dropping 2025 Event proved to be a game-changer for Apple. The iPhone 17 Pro Max stood out with its powerful cameras, A19 Pro chipset, huge battery, and stunning display. Meanwhile, the iPhone 17 Air, Apple Watch Series 11, and iOS 26 show Apple’s dedication to innovation and user experience.
FAQs on iPhone 17 Pro Max Launch
1. What is the price of the iPhone 17 Pro Max?
Apple has not officially revealed global pricing yet. However, it is expected to start around $1,299 (₹1,20,000 in India approx.) for the base model.
2. When will the iPhone 17 Pro Max be available for pre-order?
Pre-orders are expected to begin from September 15, 2025, in the U.S. and select countries.
3. What is the release date of the iPhone 17 Pro Max?
The iPhone 17 Pro Max is expected to hit stores on September 22, 2025.
4. What storage options are available in iPhone 17 Pro Max?
The iPhone 17 Pro Max comes in 256GB, 512GB, 1TB, and 2TB storage variants.
5. Which colors will iPhone 17 Pro Max come in?
Apple may introduce new color variants along with the classic Silver, Graphite, Gold, and Blue options.
6. Does the iPhone 17 Pro Max support iOS 26 features?
Yes, the iPhone 17 Pro Max will come pre-installed with iOS 26, featuring Apple Intelligence and other new AI-powered features.